We already knew mobile was gaining more and more popularity. Now the moment has come that mobile really can’t be ignored. Already 52,5% of all the internet traffic is comes from mobile devices1. To be visible by search engines like Google, and for the best user experience it is more important than ever to have a functional and fast mobile website. Where do you need to focus on?
Being fast online was always important and it still stays that way. Research of Think With Google2 shows that 53% of all users abandones a website when loading takes longer than 3 seconds. And users only spend 2 to 3 minutes on a website3. The newest update of Google Pagespeed (an algorithm of Google used to score your website by its speed) also has a big impact on mobile websites. So it is very important to focus on mobile speed!
Online users want to find the things they’re looking for as quickly as they possibly can. Above the fold content, the content someone sees without scrolling, is crucial! Not only online users, Google too wants your website to load only the content seen at that very moment. Make sure your above the fold content is worthy and shows clear call to action buttons, so visitors of your website can easily complete tasks important to your business. This content has to be loaded first, while the other content loads in the background.
If you want your website to load even faster, you can also use Accelerated Mobile Pages (AMP). This is a ‘simple’ version of your website, so your website is loaded faster and more mobile friendly. These AMP pages are shown in Google searches, so the searching internet users can find their information even faster.
Phones are not longer only being used for visiting websites, calling or messaging. More often you see phones used as a wallet or virtual (voice)assistant. ComScore even expects that in 2020 50% of all searches are by using voice. So make sure you optimize your website for voice search. In this article we tell you more about this.
Not only is the phone used as a physical wallet, payments in webshops too are done more and more by using the phone. Nowadays almost 60% of all the e-commerce is via mobile4. This is a huge difference compared to 2013. In that year we wrote an article about mobile trends too and numbers showed not even 20% of all smartphone users did a payment via mobile. The trust we have in our phones has clearly grown a lot! So if you have a webshop, make sure it’s visible online and mobile friendly. Show content on mobile the right way and add popular online payment methods to grow your conversions.
Native apps are apps installed from an app store, like Google Play Store or the Apple App Store. Webapps are like websites that function well on every device and browser. The functions of native apps and webapps are starting to look more and more like each other. Google already shows native apps in its searches on mobile!
Still, we noticed that native apps are used more and more for specific goals. So we expect that the gap between native and web apps actually becomes bigger. Take a look at marketing automation software HubSpot, for example. The web app shows all the functions you expect of this software, whereas the native app only shows dashboards and statistics.
Do you want your website to be functional and fast for mobile? At Sterc we try to act fast when we hear about updates like Google Pagespeed. That’s why we’ve found several solutions to enhance the speed of your mobile website, so you can get a high Pagespeed score again. Want to know how? Contact us.