Hooghoudt asked us to develop the online side of their brand transition and range expansion. The great taste of genever needed more exposure, including internationally. Visitors had to be inspired. This was a job that suited us. We certainly enjoyed ourselves: our field research was a great party. Brown genever with Ginger Ale proved to be the favourite.
In addition to Hooghoudt.nl and Hooghoudt.com, we also created the product sites for Premium Genever, Borgen Genevers and Borgendistillery.com.
All Hooghoudt websites are centrally managed from a single MODX CMS. We provided these sites with SEO plugins, which allow us to optimise the searchability and ranking in Google.
Taste-makers visualise what makes Hooghoudt unique in the industry: trendy recipes for cocktails and meals, stories about some of the unusual ingredients in genever, and inspiring blogs about their love of Hooghoudt. For the final piece of the taste experience, you must of course visit Hooghoudt. This can be organised using the booking tool on the website.
Together with Hooghoudt we built a virtual assistant that helps take obstacles away, so clients can easily do and complete their most important task on the website. In a few clicks Hooghoudt's host Laurens helps to find information, the address and even cocktail inspiration! Hooghoudt can manage their assistent, so they can easily change, add or delete content.