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How & Knower

About How & Knower’s request

How & Knower is the ideal duo to work and learn with. They are the ideal partner for any professional who wants to get more from digital marketing. Sterc was commissioned to provide the website for the Netherlands’ number 1 trainer (Emerce Top 100 2017) in digital marketing. How Holy & Moly! 


Sterc developed an online platform with lead generator. This included everything from introductions and fact sheets for each course to an intelligent booking system for (in-company) training programmes and courses. We let How & Knower’s Henkie DNA flow through our designs.

The website is geared towards lead and service conversion. In addition to a wizard to help choose the right course, visitors are presented with contact options across the entire site. We also integrated a chat function. This mix makes the website a textbook example of a perfect product/market approach. There’s also room for news and novelties.
These include the “Digital Workshop”, where How&Knower offers free MBO, HBO and WO (Secondary Vocational Education, Higher Vocational Education and Higher Education) programmes in partnership with Google Netherlands.


Contact Martijn Kraft

Martijn Kraft

Looking for better performance online?

Sure you do.

Mail Martijn