Malibu Boats California

Malibu Boats surfin’for dreamboats

Green Malibu Boat

Eccentric boats

Half of all the tow boats in the world come from Malibu Boats. The American company, founded in the early eighties, produces custom-made boats in eccentric colour palettes. As of recently you can sail through the process of putting together your ideal boat: Sterc, in collaboration with MediaMonks, has created a website with a nifty boat customiser tool.

Surf to

Multichannel & headless CMS

The Malibu Boats website is 'headless'; with a MODX back-end, it supplies the content via a custom-built API. In other words, the content doesn't go straight to the front-end. The API instead distributes the content to each desired platform. This gives you (or, in this case, Malibu Boats) enormous flexibility.

MODX, which is already targeted at multi-channel use, lends itself excellently to being used as a headless CMS. By decoupling the front-end from the back-end, you effectively create a playground of creative freedom.

Headless CMS MODX

boat configurator

Build your boat

No more California dreamin': make it real! Use the boat customiser to put together your own Malibu Boat. Customise your boat with the functionalities and colours of your choice. A famous quote of Malibu Boats is that 'everybody claims to be the best, but the truth is on the water'. We think they should add: 'The truth is on the water, but the best boat is found online.'


Contact Monique Kooistra

Monique Kooistra

Don't hold off on the boat of your dreams.

Come to us for an awesome headless CMS and implementation.

Mail Monique