Half of all the tow boats in the world come from Malibu Boats. The American company, founded in the early eighties, produces custom-made boats in eccentric colour palettes. As of recently you can sail through the process of putting together your ideal boat: Sterc, in collaboration with MediaMonks, has created a website with a nifty boat customiser tool.
The Malibu Boats website is 'headless'; with a MODX back-end, it supplies the content via a custom-built API. In other words, the content doesn't go straight to the front-end. The API instead distributes the content to each desired platform. This gives you (or, in this case, Malibu Boats) enormous flexibility.
MODX, which is already targeted at multi-channel use, lends itself excellently to being used as a headless CMS. By decoupling the front-end from the back-end, you effectively create a playground of creative freedom.
No more California dreamin': make it real! Use the boat customiser to put together your own Malibu Boat. Customise your boat with the functionalities and colours of your choice. A famous quote of Malibu Boats is that 'everybody claims to be the best, but the truth is on the water'. We think they should add: 'The truth is on the water, but the best boat is found online.'