OIM is one of the largest players in the orthopaedic market. With various orthopedic aids and services they help people who are limited in their movement. They have been with us for years. But OIM is growing, and from a marketing perspective this screamed for a new approach. That’s a challenge we are more than willing to take on!
To determine the new marketing approach, we have started with a number of strategic sessions. We involved many employees from all diffferent levels of the organization.
Together we chose to base the new marketing approach on what OIM is all about: the people. Not only the employees, but also the clients. We want to focus on the positive side. Of course, OIM clients are not always in the most pleasant phase of their lives, but the personal approach of the employees is often mentioned as one of the biggest pros.
To support that feeling, we have chosen to tell the real story. That's why we don't use models on the new website, but photographed real employees and clients. We also let them tell their stories and tried to show how OIM works through customer reviews.
We wouldn't be Sterc if we hadn’t also tackled some technological challenges. This is reflected in two platforms: one for clients and one for future employees.
The latter platform in particular has received a lot of attention. OIM is growing rapidly and needs new people. That's why we linked the Working At-environment with AFAS, so that vacancies are loaded very quickly and easily, the entire process is streamlined and processed in the system. Labour market communication as it’s supposed to be!
Finally, we also created a narrowcasting solution that is easy to manage from the main office in Assen at all 28 locations. All this runs via MODX, to make it as easy as possible to use.
We are very satisfied and proud of the result, and will continue to develop with great pleasure in the coming period.